I’m at a point where I’m not sure what to focus on first.
I have five 5s at 3 70, eleven 4s at 3 60, and 16 3*s ready for emblems.
My HA will begin the upgrade to level 9 in a few hours, I plan on upgrading to 10 after that.
Any advice would really be appreciated.
Hard for anyone to give you advice without seeing what 4 star mats you have to ascend with?
Whoops! I added them and emblems.
Good 5 choices: Sartana, vivica, lianna, azlar/Elena is a tossup or could wait for a better red… even Marjana would be way better, magni/Glenda are about on par… Glenda for the minions maybe
For your 4s:
Boldtusk, Proteus, wukong , costume rigard, Grimm, Kiril , falcon are all amazing and well worth it to start with.
For a start… 10 Rigards is probably slightly more than you would ever need 
You have some decent S1 5*s. If I were to choose 1 to ascend per colour, It would be Sartana, Liana, Vivica, Glenda(Very tough between her and Magni) and Azlar(huge tile damage vs Titans - Also good for VF Wars).
4*s you have way too many good ones to make a list lol. Its all situational and your play style.
