I don’t think it’s that outrageous (although the tone of the message doesn’t help) —
Might be there now
But they can put a note on the help tab so folks of all walks of life — not just those that come here - know what the deal is before dedicating the time/resources … it’s a change from levels 1-8
I’ll admit I wondered what the gold border was for, and its be hidden behind years of upgrades.
Agree that the 3rd trade line and alkashards are worth building it out… just getting things maxed to be ready whatever ‘new’ buildings may pop up too
200 gems isn’t much, but without VIP its still a oomph.
I just Assume it’s 2 trade lines plus neg ~1.3M meat a week …24/7/365 
At some point - I’m going to start looking at where my troops would be if I skipped running it 
If mats over cost is the thing…Skipping this and VIP in favor of the $9.99 seasonal deals (or PoV) works too
Personally … I’m holding mats… power creep has ramped up and 4/80 ain’t what it used to be 