Aethers and Mats Offers - February 2022 (and beyond?)

Date : 16 March 2022
Offer : Aethers Aplenty (Blue)
Price : $44.98

Components:
Aether I - 30x @$0.35 = $10.50
Aether II - 15x @$0.70 = $10.50
Aether III - 3x @$3.50 = $10.50
Value of Aethers = $31.50

Gems 2000 => $13.48 (Discounted 53%)
Value of 2000 gems from Shop = $28.74

Click here for previous post on the same offer

UPDATED 21 December 2022

Date: 21 December 2022
Offer: Aethers Aplenty
Price: S$44.98 / US$29.99

This offer has been upgraded. Used to be 2000 gems. Now 2500 gems.

Aether I - 30x @ $0.25 = S$7.50
Aether II - 15x @ $0.50 = S$7.50
Aether III - 3x @ $2.50 = S$7.50
Price for all Aethers = S$22.50

Price for 2500 gems = S$22.48
Price for 2500 gems from Shop = S$35.93
Discount 37%

Gems still a tad low for this offer. Another 500 gems to 3000 gems, will make this offer more attractive.

UPDATED 17 MAY 2023

Less than 6 months later, this offer has been discounted further but in S$. The US$ remains unchanged at US$29.99.

Previous : S$44.98 / US$29.99
Now: S$39.98 / US$29.99

It looks like an overall 10% discount for S$ spenders, for this offer’s contents:

Aethers III 3x @ S$2.25 = S$6.75
Aethers II 15x @ S$0.45 = S$6.75
Aethers I 30x @ S$0.225 = S$6.75
Price for all Aethers = S$20.25 (previously S$22.50)

=> 2500 Gems = S$19.73
Discount 45%

It looks like Zynga has started using flexible pricing now that Apple has released their previously inflexible grip on IAP offers. This also means that Zynga’s net take home (after deducting SG VAT, then deducting Apple’s 30% of US$29.99) will reduce.

if this is their way of retaining smaller markets, it may work out. I am not sure if this reduced foreign currency pricing applies to other countries too.

#aethersaplenty

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