I like the “personalized ad” idea, and I know some things about how it works. I’m learning about this stuff in college right now. I think (not sure, but I think) we were already getting personalized ads before today, but today they decided to let us know what was going on and give us a chance to opt out. Giving a chance to opt out is beginning to be an option other places, too.
The shortcoming of this personalization, though, is it picks ads based on what you’ve shown you like. Or at least, from what a computer can tell. I would really like it if I could get on MoHub and tell them specifically what I don’t like. I don’t care if you show me ads about some idle game or Mistplay or whatever, but I don’t like the highly sexualized game ads. I want to say "you frankly don’t have anything that highly interests me so I don’t have anything to tell you there, but please don’t show me that stuff. I’m always hesitant to show my age when these ad companies ask for it. I’m left thinking “so what, if I tell you I’m over 18 and a male you’ll assume I’m loving porn? Nah, I’d rather you think I’m 3”
Not saying I’d recommend jumping to that conclusion, but from the little I know, such information might make certain ads more likely