This shows something. I did it and can confirm is droping. But is it a Proof that the game is no more entertaining? People are leaving or no more interested in raid tournament!
1 Like
Combination of factors.
Active player participation according to Zynga/SGG would be based on their DAU and MAU metrics.
My guess is at least 1m for Daily Active User. Probably higher for Monthly Active User.
Players leave for their own reasons. Amongst which :
⢠player fatigue (this game is at least 5 years old now)
⢠player burnout (intense playing over a period of time can lead to this. I experienced this in another game)
⢠RL pressures (now that Covid is under control, and things are looking up, player needs to find a new RL balance)
⢠player frustration depending on their game experience. I added this last because this is a very subjective (and sensitive) area. Everyoneâs game experience is different. No 2 players have exactly the same âgame lifeâ.
By mobile game standards, this game is doing well (enough). 1m DAU. Average monthly revenue is > US$20m, and climbing back up steadily (with boosts from Gargoyle portals, Kale portals and coming soon : Bard then Styx portals)
Fear not! Based on current situation, This game should last out 2022, likely 2023. After that âŚ. ???
Have a great game!
5 Likes
Iâve generally assumed the reason numbers are dropping isnât necessariliy that old players are leaving, but more that the game is not attracting new players. My guess is player attrition is relatively steady over time, but the game isnât adding new players like it used to and thatâs why participation is dropping.
Donât get me wrong, players are leaving, but itâs impossible to tell the exact rate at which older players are leaving and how that compares from time to time. Itâs also impossible to tell exactly how many new players the game adds and the longevity of those players.
2 Likes
Event players updated for July Slayers
| Month | Mythic Titan | Clash of Knights | Tower | Challenge Rare | Challenge Epic | Challenge Legendary |
|---|---|---|---|---|---|---|
| May21 | 1,236,563 | |||||
| Jun21 | 1,175,178 | |||||
| Jul21 | 1,124,392 | 1,159,983 | ||||
| Aug21 | 1,103,622 | |||||
| Sep21 | 1,083,016 | 1,213,829 | ||||
| Oct21 | 982,965 | 1,401,028 | ||||
| Nov21 | 1,060,145 | 1,160,024 | ||||
| Nov21 | 998,847 | |||||
| Dec21 | 960,697 | 1,056,424 | ||||
| Jan22 | 1,008,773 | 1,112,234 | ||||
| Feb22 | 932,931 | 979,811 | 1,132,460 | 848,700 | 737,955 | |
| Mar22 | 814,551 | 1,033,908 | 1,064,159 | 817,556 | 699,834 | |
| Apr22 | 896,422 | |||||
| May22 | 960,023 | 1,021,266 | 758,163 | 660,443 | ||
| Jun22 | 780,339 | 904,523 | 1,043,599 | 804,061 | 711,052 | |
| Jul22 | 947,950 | 1,002,665 | 790,248 | 699,307 |
Rare challenge event hit a new low, but Epic and Legendary still higher May.
8 Likes
Mixed results. Active population is Still healthy.
My CoK for the last round:
1 stage => score 29,045
Rank = 947,950
I didnât SS this round. Sorry.
4 Likes
Thank you! Chart updated.
1 Like
Variations seem mininal in challenge events, but the decline in CoK is brutal. I wouldâve expected it, but not to this degree.
2 Likes
Speaking only for myself, I really didnât enjoy CoK, so I am not surprised that the numbers have dropped. I have a custom of replaying the challenge event stages until I reach the reward level where I get the troop tokens and the extra energy flasks, but this time I didnât even want to. I finished the events for the emblems, and that was good enough for me.
(Once upon a time, I was careful or even obsessive about using every spare flag on the 2-flag level of rare so as to max out XP and the chance at getting free tokens, but that seems like a form of self-abuse now.)
This might be CoKâs fault - it does seem like a needless grind at the higher levels - or it might just be that my enthusiasm for challenge events is dwindling. So I see myself in these numbers.
6 Likes
Right. I think the CoK numbers are completely expected. High participation for the first one being new. Second one made much harder and only better loot at the very top. Third/fourth, players realize the loot isnât worth the effort. I wouldnât be suprised to see CoK under 700k by January.
I donât know what SG expects from that event. Bad completion rewards for all, plus bad placement rewards for 90+% of players coupled with annoying mechanic requiring antidotes, and harder than usual monsters and bosses = less participants
3 Likes
SGG focuses on event portals more. As long as the portal brings in revenue, preferably as expected, all is good.
Except for that dragon building and more hero portals to keep money train chugging along nicely, Everything else is pretty much low priority.
5 Likes
Neither am I. CoK is terrible, I dislike pretty much every single aspect of it. I still didnât see this massive 30% decline coming though.
2 Likes
I predict a similar drop for Gargoyles, if they return. I despise the stone skin mechanic and I might skip that event entirely.
1 Like
I used to be in a fairly decent FTP alliance. There was a general trend that as a player reached lvl 60âish with ~15 x 5* heroes, they would choose to quit. They didnât have any new worthy projects to work on, and moving tiles around had lost itâs luster. My sample set is small, observations from one alliance, and the players were FTP or vCTP. But if this is a true, general trend, then some player attrition would be time-based (or milestone driven). We would see spikes in attrition that lag spikes in new people joining the game.
A new factor that might be coming in to play is player fatigue. Gameplay to complete one unit (a stage, a level, a whole event) is taking more time for the average player. And these units of gameplay have filled up the calendar, sometimes overlapping. This is great for the most avid of players, but stressful for those with limited screen time.
3 Likes
Not just that.
The more the event is challenging and less rewarding the more it induces demand: if you spend a lot of resources for nothing you will end up needing those resources. Meaning the average player will be more motivated to buy them.
Any way anything turns into cash flow, really.
2 Likes
Yes, competitive spenders will spend more for challenging events but the other side of the medal is that occasional spenders will disregard said events if the competition is too fierce and the reward isnât good enough.
3 Likes
I believe we have to start to accept that occasional spenders donât drive the house choices.
Because they are likely not relevant in terms of return 
1 Like
Yes but with low competitors there will also be less items needed to get a good positioning into the âlowerâ brackets, resulting in less items usage and more time to stock them without spending.
1 Like
Competition is limited to a very small cut of the players.
They have the metrics we donât but if we are to believe the industry 10%-50% claim or the more general 20%-80% law a 30% drop in ftp/vctp is easily compensated by what happens up top
3 Likes
I believe this to be the case as well. I was surprised though in the last CoK, there was competition around the top 1k alliance loot tier. Iâll call it participation competition, individuals finishing to contribute to their alliance score. Unfortunately, we canât see a list of scores past the top 100 to see the grouping around top 1k. But, even if the top 1000 alliances were full, that would account for only 30k players.
I also agree completely with this. It would take a lot of ad watching for ftp/vctp to account for even 10% of revenue (assuming 0.02 USD per ad).
On a side note, I decided to look through the top 100 alliances yesterday. There were 5 alliances at 29 members, and 1 alliance at 28 members. An initial reaction could be that some members might be titan hunting, âso whatâ. My reaction was that no alliance 101+ at 30 members was able to take their spot. Sadly, my view is limited, as Iâve never really looked through the top 100 alliances.
Whether itâs 10% or 20% that are keeping the game flush with cash, it will be in sggâs hands to ensure that they donât bring a triggering event and topple their game.
2 Likes
Monthly revenue now averages US$21.3m
There should be at least 1m active players. Averages out to US$21.30 per player assuming that all spend some but we know this is not the case.
My guess is that US$21m is more or less earned from about 10% of 1m players, about 100,000 , with average spend of US$213 per player. Some will spend more, some less.
3 Likes