I used 120/month referencing the OP’s situation for which this thread began and for which they are lamenting (and indeed quitting the game) for getting just one HotM.
Anyway, it seems not unreasonable to spend the equivalent on this video game that people routinely spend on XBox or PS4 video games. I have a PS4 (well, my wife does) and I spend more time/get more enjoyment from this game than any PS4 title - and I love Red Dead Redemption… but here I have an alliance and actual iFriends. So this is more enjoyable
Why not (if you have the disposable entertainment income) spend $50-$80 a month?
And yes, I understand this comes from a very privileged, North American/Western European economic perspective- but that’s my reality and the reality that the pricing structure of this app is aimed at, so I’m operating within that perspective.
Where I live it cost my wife and I nearly $70 last week to go see the Joker, each get pop/popcorn/chocolate bar; and then have a coffee afterwards to talk about the film. (Very dark, but highly recommended)
That, all told, provided me with maybe 4 hrs of entertainment.
I get that on a war weekend from this game. I get MORE than that every week - a lot more.
And as someone who works in the creative fields in real life, I appreciate the work put into this game by developers, artists, writers… it’s fun for me, and it’s fun derived from their labour, so for me, kicking in $70/month to enjoy the game, get a chance at the best heroes, and reward the people behind the title… it’s way more value for me for that $70 than another PS4 game, or even a great movie like Joker.
But I acknowledge that being employed in North America colours this perspective quite a lot. But again, the pricing structure of the game indicates that this is exactly who the game is built for.