I have never played Bejeweled so I have no idea.
The problem is that this game is more casual than WoW, especially the WoW of the olden days where it didn’t cater to casual players at all (Ni Hao (A Gold Farmers Story) - YouTube )
But if you look at WoW currently, you have the Raid Finder thingie or whatever it’s called. Basically you can be the biggest n00b the game has seen and you get to experience all of the content. Now if you want glory, then you partake in the HC raids and all that. But a casual player can “finish the game” (explore all bosses, all raids, with any class they desire) without being any good.
That’s kinda what I think “completion” of the tiers is equal to in this game. The casual mode, for people who say have their 3* team, or their Joon, Marjana, Lianna, Ares, and Musashi, but can’t really play, or don’t have the items to ascend them, or whatever else. A person like that, in my personal opinion, should have a pleasant time (challenging, but not frustrating) to complete the given tier. ESPECIALLY BEGINNER TIER!
Now if they wanted better rewards, glory, satisfaction, big challenge - that’s when points come into account.
If the scoring was clearer - how much does health matter, how much do combos, how important is time - then they could work on actually overcoming challenges by points.
The basic fight doesn’t have to be difficult at all to accomplish this.
I mean, look at idk, Saper, or Pinball, or… Tetris idk (I’m so sorry, I am not a casual-game player, my examples are pathetically limited ). The basics are so simple a 6 year old can play it. But it’s one thing to finish a Saper board in three days, and another to do it in under 80 seconds or however long it takes for good players.
I can probably play Tetris infinitely, I’m smart enough to put shapes into properly shaped holes, but I am absolutely certain I’d be laughingstock at any Tetris tournament.
And yes, my mind was absolutely blown when I found out there are Tetris Tournaments
As for why the casual players won’t find a different game: I don’t know, but I think it’s a good thing they don’t. A casual player grows the community, occasionally pays a few bucks, spreads the word. It’s not a bad thing to cater to them too, as long as more hardcore players have their toys provided as well
There are things to like about this game aside of the challenge. Some like the art, others enjoy the simple match-3 combined with building and hero growing, some others might enjoy the extra-leisurely ‘PvP’ aspect, I don’t know. Whatever they like - as long as they’re having fun, everyone benefits from it.