Things need to change. My take on it and it's suggestions

One observation I see about the loot
is the new visual advertising that scrolls through possible loot wins.
Does not reflect the truth:

I think people see this false advertising and go crazy. Honestly, it’s hard to miss.
Constantly shifting and flashing 5* aether and multiple 4* mats…

Then after much time
And much resource the real odds kick in and leaves a bad taste…

As far as the Pace goes…
This is a genuine problem that does not inspire engagement or retention. The only inspiration I can fathom is small short bursts of big spending. And then worse gameplay afterwards…

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