Things are hectic lately to much going on and lots of players are getting frustrated about things moving to quickly. Give everyone 1000k gems and let us know you care. Call it player appreciation day. Once a year.
Although I personally like this SG has no reason to implement this, this can only hurt their bottom line as c2p player will have even less insensitive to opening their wallets.
For 1000k gems once a year I highly doubt they will hurt at all. They are almost a billion dollar company because of us the players.