Purely speculation on my part hereā¦ but Iām pretty sure the majority of those who downloaded the game do not actually play it regularly.
Rough estimates on my part (just throwing out numbers based on guesswork, not based on any statistics): there are probably about 5 million people who play the game occasionally. Mostly casuals, many of whom either arenāt in alliances at all, or who are in very casual alliances where nobody cares. They might log in a few times a week just to kill time, and probably donāt worry about titans, wars, or how many cups they have. Most of them probably donāt spend any money.
Out of that 5 million, there are probably 1-2 million who play the game somewhat seriously. Some of them might spend money, but not a lot. Maybe they log in once or twice a day, hit titans, fill chests, participate in raid tournaments, etc.
Out of those 1-2 million, there are probably over 100,000 who play the game more aggressively. Ranging everywhere from F2P to whale status, but regardless of spending, they take the game seriously. Log in every day, hit every titan, 6 flags in every war, all challenge events, blah blah blah. Active in alliances, active in alliance chat or on Line or Discord or whatever, etc.
Whittle all that down to the very small group of people who are active on the forum (active meaning more than 1 or 2 posts every 6 months): I guess Iām in this group right now. āWeā represent a very small (but very vocal) minority of players. I think most of the other active posters here are probably more serious players than I am? (top tiers, experienced, competitive, have a hundred maxed 5* heroes and are regularly killing 100* titans, etc. 
) I like to think that I represent a different, even smaller minority of players, in that I am serious but not serious, spend money on the game but not very much, active but not super active.
But yeah. Overall you should probably take a lot of our comments here with a grain of salt, because I donāt think any one of the regular posters here actually represent the true average thoughts and opinions of the majority of players. Many of the regulars here can give you great tips and stuff, or you can read my posts and learn absolutely nothing (but hopefully get a bit of entertainment?), but I would not assume that any one of us here officially āspeakā for the majority of players. I believe the majority of players would rather avoid posting here, aside from the occasional game-related question that theyāre not able to find an answer to.
That is of course, though, just my opinion. Not based on any factual data whatsoever. 
. Iāve heard various other numbers over time (one article put it at 10 million daily logins), but the Forum members have a special place in my heart. 
