This feels close to naming and shaming. Even though it is in another language you are still showing the alliance name.
On your question, it’s not really “fair” but it is allowed in and exploitable by the mechanics of the game.
insert shameless plug for my solution: "Fixing" war scoring and matchmaking
I would like to think that the devs are working on a solution, but there are probably too many other things that they are working on.