If we want to change the name of our alliance is it simple to do? Cost gems?
I just tested it with a new alliance, and it appeared you can just change it from the Alliance Settings with no cost.
Wow, I’m surprised. Considering how expensive it is to change our own profile name (after the one freebie).
The gem fee for player names is to discourage impersonation, which is more problematic since player names don’t need to be unique.
That’s probably less of an issue with alliance names, since they have to be unique.