I think SG is missing a business opportunity by providing minor items with the free giveaways.
I suggest the first free giveaway include an epic hero token.
- makes free players feel like they have a chance to compete with pay players
- generates excitement for all players
- most important could be a revenue driver for SG:
You have many good offers with good materials for sale. But if players don’t have a hero to use them on why should they spend?
If you normally don’t spend and don’t have a lot of 5* or event hero’s maybe getting one early in the events converts a non playing player into a paying player.
Also, if pay players have maxed out hero’s why do they need to spend again unless they get someone new that needs materials?
I’m a good example here. I have 13 yellow heros with 9 maxed including 3 5* and 4 4*. I have the mats to max another 5 and a 4. Why would I buy anymore without a new hero to work on.
I believe you would drive more sales by being a bit more free with giving away epic hero tokens.