The problem is, they need the power creep in order for their new heroes to sell, right? People will not be summoning if they release season 4 heroes with stats and skills similar to S1 heroes even if they are of a different color. Nope. Count me out. I won’t be summoning a red Lianna from S4 portals. Nobody would want an Elena with the same stat and skills but of a dark element from S4. They need to devise stronger heroes like Onyx, Garnet and Cobalt whose family bonus does minor riposte and dodges even the tiles, not to mention the charged mana skills. They need to come up with unique skills like Frigg, Odin, Alfrike and Lord Loki on the table to keep the players interested and wants to get these prized heroes.
Again, the problem is us generally old players 2 years in the game or more won’t and can’t spend more money to get those prized heroes which we though we already have the prized heroes in our first or second year of playing. But our old heroes are getting obsolete. SG may be slow on the stat balancing of certain heroes because their priority is to sell their new heroes. And us players are the ones advertising which nice shiny toys are good to have. Not by necessarily having them but by how we face them in the battlefield or by word of moth of other players (or in written text).
Really, I can’t tell if the best corporate and financial move for SG is to avoid power creep and satisfying the majority of their players. They have all the facts and the bird’s eye view of everything and that may be their basis why they tread the path they are treading, ignoring long time players who have quit as they may have figured out that some new or newish players spending a ton just for them to get competitive with us experienced players. These new or newish players may have picked up the slack of spending from those of us who have shifted to F2P or VC2P.