Do you mean Power Creep in general? It’s the challenge/diffuculty increase to give you the feeling of progress, like the MCU, they started fighting guys with power whips ans metal arms, then a demi-god, then a super robot, and lastly Thanos with 6 Infinity Stones, so every challenge is more difficult than the previous one. In E&P the power creep is the increasing difficulty in challenges, events, and the power of heroes available to play with and against.
The point here, and I agree with OP (doubt anyone won’t) is that SGG has been talking about balance, and in the sake of that balance the nerfed some heroes (Telly, Vella, Frigg, Odin) and buffed others (A few old HOTMs and all S1 heroes by means of costumes).
Then, just weeks after nerfing Telly and Vela, SGG releases insanely strong heroes in S3 and in Ninjas portal.
And on top of that, just when they finished releasing the costumes for all vanilla heroes… some of the most powerful event and HOTM heroes get costumes!!!
- Absolute imbalance in the game
- Whoever spent hundreds or thousands to get, let’s say Finley, will have to do it all over again to get his costume, or play with an obsolete version of him.
- Same thing for whoever was lucky enough to get those heroes.
This movement has nothing with fairness, balance, QoL or anything good for the player base.
It’s just SGG/Zynga putting a carrot in front of the big spending players so they open their wallets.
I’ve seen SGG making bad decisions in the past, but now they’ve gone to a whole new level.
It looks like they are sick and tired of the game and just trying to make one final big profit before shutting down E&P.