My Facebook timeline had a ton of those click-bait type of ads (usually followed by angry comments about how this is false advertisement and nothing to do with the actual game), until I start hiding those.
I haven’t seen one came across from Empires and Puzzles, not sure if it is because it knows I already have the game installed (with Facebook sign-in activated) on my device and it is pointless (and shameless) to provide me with non-in-game material as it would be detrimental. Kind of sad to see from the above that it “seems” to be happening when it was shown in another games’ ad viewing portal.
I believe @guvnor and @TheWizard are likely right, and that in addition to be click-bait in nature, the 3rd party agency might be working with similar type of scripts when they are given the pictures.
Take the Hero Wars one where the hero was blocked by a wall from a hell hound, having a choice of where to place the pull ring to attempt to safely grab the treasure, and dispatch the enemy. But of course click-bait video shows a solution and the wall is opened between the hero and the attacker, the hero is now being mauled by the hell hound, the lava was released and doused them both.
The Gardenscape had an exact same type of puzzle situation with dude being separated by a wall and the other side was a bull dog. The exact same thing happened, demo opens the wall, bull dog attacks guy, and lava (?) was released and doused them both.
It’s actually kind of hilarious to see two totally separate games to use the exact scripted scenario that had nothing to do with actual game play. If E&P does the same, perhaps we will see one where Richard (let’s all pick on the dudes) is blocked from getting to his Cloud Hammer up top guarded by a pull of lava, a wall separates him and a Forest Guardian (last boss for Shrikewood), and someone pulls the lever to the wall separating them…