There are tons of great guides and lots of advice, but when I started reading the forum I had no idea if I was doing bad, okay or good being completely free to play.
So for those who are curious, here is where I am after 365 days of play.
TC 20 (running 4 months), TC19, TC13, TC2
Through Season 1, Season 2 (normal) and working through hard (in 16), current (35.10) Season 3.
I have focused on leveling who I have pulled, and unless I need someone for an event, I still often feed on color. I have yet to draw a HOTM.